• Is the site layout easy to understand?
• Can you navigate readily from page to page?
• Is there an intuitive feel for the visitor?
• Easy to get back to Home page or the top of a page?
• Is the loading time excessive?

Graphics

• Are graphics clear and attractive?
• Do graphics contribute to the purpose of the page?
• Are graphics excessive or distracting?
• Do graphics contribute to understanding?
• Will graphics contribute to excessive loading time?
• Do graphics aid visitor with navigation?M

Use of Color

• Are colors attractive and appealing to most visitors?
• Do too many colors contribute to messy look?
• Would more color aid the visitor in understanding the content?

Content

• Is the content of interest and value to the visitor?
• Does the content attract more visitors?
• Has the content been kept current?
• Are there copyright violations?
• Is the content in good taste?
• Has the content been cleared re: legal considerations?

Readability

• Are the pages easy for the visitor to read?
• Do the page elements follow a logical sequence?
• Are type fonts readable, attractive and properly sized?
• Do the pages look good with various browsers?

Page Layout

• Is there a good use of "white space"?
• Do the graphics add to or detract from readability?
• Are elements sized and arranged to fit within browser window?

Hyper links

• What links would enhance the purpose of the site?
• How many links really contribute to the purpose of the site?
• Are the links easy for the visitor to spot?

Accessibility Issues

• Does the site use frames?
• Do all images and other applicable content have "ALT" text?
• Has the site established cooperative crosslinks with other web sites?
• Is your web site referenced in your correspondence, ads, etc.?